A Philadelphia businessman and three others have formed an advertising agency and will publish a twice-weekly newspaper called The Philadelphian, it was announced this week.

George Burson Yates, the businessman, has formed Red Barn Media, Inc., along with the others, all former marketing or advertising executives at Pearl River Resort.

To be published on Sundays and Wednesdays, the first issue of The Philadelphian is scheduled for Sunday, Feb. 3, according to a press release.

The Neshoba Democrat, in a full-page advertisement last week, announced that it would soon begin publishing Philly.ms, a free weekend entertainment, arts and cultural magazine.

The other principles of the Red Barn corporation are, according to the Secretary of State:

• Mina Modena Mooney.

• Richard Christopher Glisson.

• Christie Lee Barron.

Yates will serve as the managing editor of The Philadelphian, according to the press release.

The agency and newspaper will operate out of Yates' downtown deli.

Rumors of a second newspaper began circulating widely in June.

Community Development Partnership President David Vowell and others were involved in recruiting a newspaper last summer, CDP directors and others confirmed at the time.

Vowell was told then to treat the newspaper prospect as he would any other industrial prospect.

An executive with a Tennessee newspaper group, whose owner has Winston County ties, confirmed he was in Philadelphia last summer meeting with civic leaders.

The executive later offered, unsuccessfully, to purchase The Neshoba Democrat, which has been published since 1881 and is the oldest business institution in Neshoba County.

The owner of the Tennessee newspaper company told a Mississippi legislator at the time he was recruited by a Philadelphia businessman anxious to bring another newspaper to town.

Vowell said Tuesday afternoon that he hasn't had any dealings with Red Barn, though he had heard about the new newspaper.

He said he wasn't involved in recruiting the Tennessee group or any others to open a new newspaper here.

"They came into town and asked to meet with me one time and I did," he said. "As far as I know the two papers are not related."

Mooney, the new publication's creative director, said in the press release, "The Philadelphian's slogan, 'Growing our community one business at a time, one person at a time, one story at a time' encapsulates our mission to be a partner for growth in our community."

Glisson, content editor, said in the release that "a community newspaper should tell the happenings of a place, but more than that, serve the readership in a positive, constructive manner."

Barron, director of operation, said: "Newspapers are indicative of the health of a community and to that effect are best when they are inclusive and present all sides of a particular issue."

Yates, a native of Philadelphia said: "The City of Philadelphia, the County of Neshoba and all the surrounding communities are ready for a positive voice in news reporting. The Philadelphian will be that voice."

A 1969 graduate of Philadelphia High School, Yates is an alumnus of East Central Community College and Mississippi State University where he earned a master's degree in agricultural education.

He has held various positions within the community, ranging from supervising and teaching the agricultural education initiatives of the Philadelphia High School System to being involved in the Philadelphia Fire Department, according to Red Barn Media's website.

From 1996 to 2002, he was director of the Neshoba County Emergency Management Association, the website said.

Barron attended the University of Miami with studies in business administration and marketing.

She has been a vice president of guest services, marketing and advertising, planning, development and international sales for more than two decades with Fortune 500 corporations, the website said.

She was most recently vice president of marketing, planning and development at Pearl River Resort.

Glisson holds a bachelor of arts and master of arts in Southern Studies from the University of Mississippi. He was a volunteer coordinator for Mississippi Rising, the $17 million live television benefit concert for victims of Hurricane Katrina, according to Red Barn's website.

He also worked on various community centered projects with the William Winter Institute at the University of Mississippi, the website said. His aunt, Susan Glisson, is director of the Winter Institute.

Locally, he managed the Nettie Ann Foster Cox's unsuccessful campaign for mayor of Philadelphia in 2005, according the website.

At Pearl River Resort, Glisson was employed as a media specialist.

Mooney has a background in advertising, creative and production. She earned a bachelor of fine arts degree from Delta State University in graphic design, minor in marketing and media along with casino and resort management from Tulane.

She helped kick off the opening of the Delta Blues Museum in Clarksdale and has also worked with Sam's Town, Fitzgerald's and Hollywood casinos in Tunica, the website said.

Mooney was advertising coordinator for Pearl River Resort and later resort advertising and marketing manager.

Yates said Tuesday morning that they were hoping to publish their first edition on Sunday. He wasn't sure whether the publication would be distributed through the Postal Service.

"We're pushing to get the first one together to try and get it out," he said. "It's a family oriented paper, my niece and I are doing it. We're not out to put anybody out of business like some of the rumors out there. We are doing it just to have fun with it."

Yates said the new paper would initially operate out of the Ye Ole Drug Store Deli and Restaurant, which he operates on Main Street.